Google Analytics is the most widely used Analytics platform for businesses in the word. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data. Without Google Analytics marketing and operations related to company websites would be pure guess work. With the use of this software companies can grow and formulate strategies for marketing, operations and sales.
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This ITU Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, and audience conversion and will have an extremely well-rounded knowledge base with this software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.
</br> Course Outline:
</br> Module 1: Introduction to Google Analytics

• 1.0 Intro Definitions Pt 1
• 1.1 Intro Definitions Pt 2
• 1.2 How Google Analytics Works
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Module 2: Fundamentals of Google Analytics

• 2.0 Build Analytics Infrastructure
• 2.1 Setting Up Conversion Data
• 2.2 Input New Users
• 2.3 Setting Up Conversion Data
• 2.4 Examine Extra Points
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Module 3: Basics of Google Analytics

• 3.0 Basic Features
• 3.1 Dashboard
• 3.2 Shortcuts
• 3.3 Adding a Dashboard
• 3.4 Sharing Reports
• 3.5 Alerts
• 3.6 Realtime Analytics
• 3.7 Standard Reports
• 3.8 Views
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Module 4: Reports in Google Analytics

• 4.0 Acquisitions Intro
• 4.1 All Traffic Acquisitions
• 4.2 Acquisitions Overview
• 4.3 Acquisition Channels
• 4.4 Cross Development
• 4.5 All Referrals
• 4.6 Campaign
• 4.7 Keywords
• 4.8 Social
• 4.9 Webmaster Tools
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Module 5: Behavioral Reports

• 5.0 Behavioral Reports Intro
• 5.1 Dimensions
• 5.2 Content Drilldown
• 5.3 Landing Pages
• 5.4 Exist Pages
• 5.5 Events
• 5.6 Event Flow Report
• 5.7 Working with Events
• 5.8 Site Search Report
• 5.9 Working Site Report
• 5.10 Site Search 2
• 5.11 Site Search 3
• 5.12 Behavior Flow Report
• 5.13 Site Speed
• 5.14 Using Site Speed Search
• 5.15 Page Timings
• 5.16 Speed Suggestions
• 5.17 User Timing Adsense
• 5.18 Experiments
• 5.19 Inpage Analytics
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Module 6: Audience

• 6.0 Audience Reports
• 6.1 Location Report
• 6.2 Language
• 6.3 Behavior
• 6.4 Frequency Recency
• 6.5 Engagement Report
• 6.6 Technology Reports
• 6.7 Mobile Reporting
• 6.8 Demographic Report
• 6.9 Interests
• 6.10 Visitor Flow Chart
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Module 7: Conversions

• 7.0 Intro
• 7.1 Funnel Visualization
• 7.2 Goal Flow Report
• 7.3 Reverse Goal Path
• 7.4 Goal URLs
• 7.5 Ecommerce Reports
• 7.6 Product Performance Reports
• 7.7 Transactions Report
• 7.8 Time to Purchase Report
• 7.9 Multi-channels Funnels Report
• 7.10 Assisted Conversion Report
• 7.11 Top Conversion Paths Report
• 7.12 Time, Log & Path Length Report
• 7.13 Attribution Report & Comparison Tool
• 7.14 Conclusion
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